U.S.P.S.

People don’t send letters anymore, but we all remember how special it feels to get a handwritten note. The USPS is reminding people that the best way to send love is through the mail.

 

We’ll send everybody in America a free, pre-stamped letter.

 

We’ll also put letters in airplanes. Without wifi, it’s the perfect opportunity to put feelings to paper.

plane.png
USPSairmail.png
 

Out of home

USPStruck.png
USPSmailbox.png
USPSoutdoor.png
 

Scent evokes emotion, so we’ll create scratch n sniff stamps. (Tech has yet to figure out scent.)

 
stamps-06.png
 

We’ll hire the band Snail Mail to create an instrumental album that is the ideal letter-writing soundtrack.

 
 
USPSspotify.png
 

We’ll send love into the universe with the first ever USPS spacecraft delivery. Simply address a letter to “The Universe,” and it will be sent into space (via NASA spaceship) on February 14, 2020.

 
USPSspaceship.png

Copy: Ally Layton

My role: AD