Slim Jim

What are we eating when we bite into a Slim Jim? Chicken? Pork? Beef? Wrong. We’re eating Slimasaurus Jim.

But Slimasaurus Jim escaped, so we’re partnering with SnapChat and You to help bring him home.

We’ll place lost posters on social media to get people asking: “What the hell is a Slimasaurus Jim?”

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Lucky Slim Jim fans will find “Slimasaurus Jim” in specially marked packages.

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People can scan “Slimasaurus Jim” through snapchat to receive instructions on how to bring him home.


Copy: John Vasiliades

My Role: AD & animation